Microsite Copy
As Scott & White Health Plan geared up for open enrollment period for the 2021 Medicare insurance season, they were in need of an updated microsite to reflect their 2021 brand message promising Medicare for a better you. The brand hoped to convey the fact that, with a Medicare Advantage plan from Scott & White Health Plan, you can free up your time for the things that matter most in life.
Revamp the brand’s 2020 microsite with all new copy and a brand new homepage that featured a location-specific experience for North Texans and Central Texans. I worked with an art director on this project, who managed the microsite’s design.
Microsite copy and design.