myWorth Finance

writing style guide

Services

Content Strategy

The Brief

myWorth, a women’s financial wellness publication, needed to ensure consistency across their social, web, and advertising content, as they had both internal team members and external partners creating content on their behalf.

The Strategy

I worked with a creative director to dig into the brand’s core strategy, including its mission, value propositions and content’s role in supporting both. From there, I outlined and built out a Writing Style Guide for internal teams and partners to refer to when creating content.

The Deliverables

The Writing Style Guide summarizes the core components of the brand, its personality traits, and how to bring it to life with content. It digs into language, grammar and punctuation, and perspective to ensure consistency no matter who created content.