Social Media Content Strategy, Social Identity, Copywriting.
Indie Beauty Expo, a platform designed to recognize, showcase and celebrate independent beauty brands and to support the growth of the entrepreneurs behind them, needed a fresh social media content strategy to connect with their consumers and build awareness of their platform and upcoming events.
I acted as a lead copywriter and social strategist on this project, working alongside an art director and community manager to position Indie Beauty Expo as thought leaders in the beauty industry and the go-to source for entrepreneurial education, resources, and inspiration.
Social Media Content Strategy, Ongoing Social Media Management, Content Curation, Copywriting, Brand Voice, Audience Personas, Competitor Audit, Social Analytics Tracking.