Social Media Content Strategy, Social Identity, Copywriting.
Beauty Independent is a first of its kind content media publication serving indie beauty entrepreneurs. I I acted as a social strategist, copywriter and social media manager on this project to craft their social media identity and launch their social channels in an effort to build brand awareness and drive traffic from social to their publication.
I dug deep into their competitors’ content to uncover market position holes, specifically in the social media space. Taking cues from their website’s content strategy, I developed a social media strategy that worked hand in hand with website content to create an organic funnel from social to the site.
Social Media Content Strategy, Ongoing Social Media Management, Copywriting, Competitor Audit, Social Analytics Tracking.