Phase 1: Brand Awareness Display Ad Banners
Phase one of this full-funnel campaign targeted prospective buyers and aimed to introduce them to Au Natural Skinfood as the ultimate Manuka honey skincare brand.
Phase 2: Retargeting Display Ad Banners
Phase 2 of the campaign retargeted prospective customers from Phase 1, encouraging them to trial the brand’s top 4 products by purchasing a 14-day Discovery Kit and incentivizing them with a 20% off discount code.
Phase 3: Retargeting Display Ad Banners
Phase 3 brought the campaign full-circle, targeting those who purchased a 14-day Discovery Kit with messaging that encouraged them to subscribe to save on their favorite products every month. This phase highlighted subscription benefits while touting Manuka honey as the hero ingredient in this skincare line.
Supporting Paid Social Video Ads
We supported our campaign efforts with paid social advertising featuring motion ads. These ads told a deeper story about the products’ USPs and how Au Natural Skinfood stands out against competitors due to their unique ingredients and environmental responsibility.